Morning Pointe Giving Tree

Morning Pointe Senior Living campuses across the Southeast have donated over 2,000 pounds of cold weather clothing to local charities to help those in need.

During the past few months, agencies across the region have experienced a decline in donations due to the global pandemic. Morning Pointe residents, associates and families take service to heart and knew they could step in and do something for their fellow neighbors this winter season.

The donation drive was part of the senior living company’s monthly life enrichment programming. Each of Morning Pointe’s buildings chose at least one local charity to partner with for the month of January. Individuals were encouraged to drop off winter weather clothing at Morning Pointe locations where they were collected and donated.

For example, at Morning Pointe of Lenoir City, scarves, gloves, hats, and other winter weather items were collected for Lenoir City Schools Family Resource Center. Morning

Pointe of Brentwood amassed five 30-gallon bags of cold weather clothing for GraceWorks Ministries. In Kentucky, Morning Pointe of Danville donated dozens of clothing items to Open Arms Clothing Closet. Charities across the region benefitted from the kindness of Morning Pointe residents, associates, and families.

“I’m so proud of all our campuses that contributed to this very worthwhile cause,” said Amy Clarke, vice president of strategy for Morning Pointe Senior Living. “Families, residents, and associates of Morning Pointe are known for their generosity, and I think it means even more in this challenging time of COVID-19.”

Morning Pointe has a long history of community service and philanthropy, giving residents a deeper sense of value and connection to the greater communities in which they are a part.

Founded in 1996 in Chattanooga, Independent Healthcare Properties is the developer, owner, and manager of 35 Morning Pointe Senior Living facilities including the one in Tullahoma and The Lantern at Morning Pointe Alzheimer’s Center of Excellence communities, as well as the Morning Pointe Foundation, in five southeastern states.