The Tullahoma Area Economic Development Corporation (TAEDC) is encouraging local businesses to register for the Zenergy Communications webinar on Wednesday, March 1, at 9:30 a.m. to help small businesses take an in-depth look at what omni-channel retail truly is and what trends are shaping the way consumers shop.

The webinar is part of a series of free small business training webinars that started in November 2022 and will run through May 2023.

According to TAEDC officials, TAEDC has partnered with Retail Strategies & Zenergy Communications for this webinar, set to start at 9:30 a.m., and will cover the foundation for successful retailers and the creation of an omni-channel solution, with seamlessly interchangeable platforms across all entities. The content of this webinar includes all the gears and mechanisms that propel a business through various sales and marketing channels.

The webinar’s guest speaker will be Linda Farha, President and Founder of Zenergy Communications.

Topics and questions that will be covered include:

What is an omni-channel retail strategy?

• Cross-channel approach

• Integrated

• Cohesive

• Summary of possible approaches

Why an omni-channel retail strategy is invaluable?

• Gain competitive advantage

• Better customer experience means higher customer retention

• Increased sales

• Improved operational efficiency and reduced costs

• Better data collection

How to build your omni-channel retail strategy

1: Find out what your customers want

2: Identify your existing (and potential) touchpoints

3: Pick your channels

4: Identify the technological platforms your omni-channel offering requires

5: Incorporate personalization

6: Communicate your omni-channel offering

Key webinar takeaways

By the end of this webinar, attendees should have a thorough understanding of the following as it pertains to building a robust omni-channel strategy:

• The purpose

• The approach

• The value

• How to build one

• Tools/technologies required

Anyone interested can visit www.tullahomatn.gov/civicalerts.aspx?AID=68 for more information on how to register, or they can contact TAEDC Executive Director Winston Brooks at wbrooks@tullahomatn.gov to learn more about this training