Home Archives CTV’s Data Gap Holding Back Bigger Ad Budgets, New Gracenote Research Finds CTV’s Data Gap Holding Back Bigger Ad Budgets, New Gracenote Research FindsMay 14, 2026 B 86% of media planners would move more linear TV budget to CTV if they had show-level targeting and reporting — and 65% would also… Login to continue reading Login Sign up for complimentary access Sign Up Now Close posteditor Articles: 21727 Previous Post Young Black and Hispanic Americans Aspire to Homeownership, Entrepreneurship, and Generational Wealth at Higher Rates Than White Peers -- but Face Steeper Structural Barriers Next Post CAPTRUST Grows with the Addition of Stillwater Capital Advisors