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Twenty Seven year old Brianna Victory Hale, wife, mother of two, college graduate and homeowner recently opened her fourth business 931 Market Co. You could easily add juggler to her list of accomplishments.

In addition to 931 Market Co., this energetic, passionate entrepreneur owns Brianna Victory Events, Tennessee Jerky Store and The Helium Co. As previously reported, Mrs. Hale’s event company has 18 events on the books including the inaugural Banana Pudding Festival in Tullahoma May 2nd.

Her latest venture, 931 Market Co. is a storefront located at 115 NW Atlantic Street in the Downtown Avenues. The store features home decor, women’s and children’s boutique items, luxury items, candles, 3D printed items, men’s apparel, exotic jerky, sports jerseys, sports hats and jewelry. New vendors and items are added regularly.

Entrepreneurs are always looking for opportunities. According to Mrs. Hale, “I went into Downtown Avenues to buy cheesecake from the Cheesecakery and left with a lease. I was not planning on opening a storefront at this time but had always dreamed of owning one. It kind of just happened. We decided to hand-select vendors who have been at our events the past five years to be in the store. I think it’s a great location in the heart of Tullahoma to open a store like ours.”

How did this young lady catch the entrepreneur bug? “Growing up, I always knew I wanted to own my own business. My father has his own business, Victory Vinyl Siding. I just knew from a young age this is what I was meant to do. I knew exactly what I needed to do and how to get there. It just came to me and I followed it all the way. However, I did not know I would be a multi-entrepreneur.”

Strong, accomplished entrepreneurs are customer centric and Mrs. Hale embodies this characteristic. “I’m passionate about creating opportunities for local vendors to shine and I’m thrilled to provide our community with a curated space to discover one-of-a-kind gifts and goods. There’s nothing quite like seeing a customer’s face light up when they find that something special and knowing it’s made or crafted by someone local makes it even sweeter.”

“It’s a win-win. Our vendors get exposure and our customers get unique, high quality products. I’m grateful to play a part in fostering that connection.”

Knowing how to market herself and her companies helps drive Mrs. Hale’s success. She has billboards on the interstate and has been on podcasts, tv and radio shows, Spotify, Pandora, iheart Radio and the front page of newspapers and magazines.

What’s next on her ‘to do’ list? “I have plans to create and own many other businesses over the next five years. We plan on opening more storefronts this year in different towns with 931 Market Co. I also want to buy land and open up a venue.”

And like a savvy entrepreneur, Mrs. Hale keeps some things ‘close to her vest’. “I am working on other things but cannot share that information at this time.”

Stay tuned.

She encourages people to like and follow her on Facebook: 931 Market Co.

Lane Curlee can be reached at lcurlee@lighttube.net or 581-0360.