Those who visited Coffee County in 2025 spent about $145.8 million, according to an economic impact report shared by the Tennessee Department of Tourist Development.

According to the report, in 2025 Coffee County tourism saw $145.8 million in direct visitor spending; $8.3 million generated in state tax revenue; $5.7 million generated in local tax revenue; $399,580 spent by visitors every day on lodging, dining, retail, transportation and recreation; and $605 in annual tax savings per Coffee County household as a result of state and local taxes generated by tourism.

“Tourism is more than just people passing through our community. It supports local restaurants, shops, attractions and lodging properties, generates tax revenue and brings new dollars into our local economy,” Tullahoma Area Chamber of Commerce officials said in a statement following the release of the report. “New economic impact data released by the Tennessee Department of Tourist Development today shows just how significant that impact continues to be.”

Among Tennessee’s 95 counties, Coffee County ranked 19th for visitor spending. In addition, since 2018, visitor spending in Coffee County has increased 36.6%, while the national growth rate since that same time period has increased to just 22%. Region-wise, the South Central tourism region, which includes Coffee County, the region generated $548.3 million in visitor spending in 2025.

As for the state itself, Tennessee saw 150 million visitors in 2025, which generated $32.5 billion in direct visitor spending, or an average of $89 million every day. This generated $3.3 billion in state and local tax revenue in 2025. Without those visitorgenerated tax dollars, the average Tennessee household would have paid an additional $1,178 in state and local taxes.

“Every visitor represents an opportunity—not just for hotels and attractions, but for restaurants, retailers, coffee shops, breweries, service providers, event venues and other businesses throughout our community,” chamber officials said. “Tourism is economic development—and every visitor dollar spent in Tullahoma helps strengthen the community we call home.”